India Travel & Tourism market is driven by rising disposable incomes and middle-class aspirations, the digital transformation of the industry, and government initiatives aimed at enhancing infrastructure and promoting tourism.
As per the TechSci Research report titled “India Travel & Tourism Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029,” the India Travel & Tourism Market achieved a value of USD 18.92 billion in 2023. It is expected to expand at a Compound Annual Growth Rate (CAGR) of 13.45% during the forecast period from 2025 to 2029. The India Travel & Tourism market is a vibrant and diverse sector that has long been a substantial contributor to the nation’s economy and cultural tapestry. Renowned for its extensive history, diverse landscapes, and a plethora of cultural attractions, India has consistently enticed globetrotters from all corners of the world.
Travel and tourism in India boast deep-rooted historical origins. From ancient trade routes crisscrossing the Indian subcontinent to the arrival of European explorers and the era of British colonialism, India has served as a crossroads for various cultures and civilizations. Its historical landmarks, such as the Taj Mahal, the palaces of Jaipur, and the temples of Varanasi, continuously draw tourists seeking a glimpse into the past.
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The travel and tourism sector significantly contributes to India’s economy. It not only adds to the Gross Domestic Product (GDP) but also generates employment opportunities and fosters growth in several related industries. Domestic tourism has been a driving force in India. The country’s immense geographical and cultural diversity offers a wealth of experiences to its own citizens. From the snow-clad Himalayas in the north to the sun-drenched beaches of the south, domestic tourists explore a wide array of destinations. The government’s “Incredible India” campaign has encouraged Indians to discover their own country.
India has also been a preferred destination for international tourists. The country’s blend of historical, cultural, and natural attractions has attracted visitors from around the globe. Before the COVID-19 pandemic, foreign tourist arrivals (FTAs) were consistently increasing, with India hosting millions of tourists annually.
The COVID-19 pandemic, which emerged in late 2019, had a severe impact on the travel and tourism sector globally, including India. Lockdowns, travel restrictions, and health concerns led to a dramatic decline in both domestic and international tourism. The sector faced significant challenges, such as job losses, business closures, and the need to adapt to new safety protocols.
Nevertheless, despite the challenges posed by the pandemic, the India Travel & Tourism market has displayed resilience. As vaccination campaigns progress and travel restrictions ease, the industry has been on a path to recovery. A shift toward domestic tourism has been observed, with travelers exploring local destinations, hill stations, and nature-centric locations.
The pandemic accelerated the adoption of digital technologies in the travel industry. Online bookings, contactless check-ins, and digital health certificates became common practices to enhance safety and convenience. Travel companies and agencies swiftly adapted to these changes to meet evolving consumer expectations.
Sustainability and responsible tourism have gained prominence in India. Travelers increasingly seek experiences that are environmentally friendly and contribute positively to local communities. Eco-friendly accommodations, wildlife conservation efforts, and community-based tourism initiatives are becoming more prevalent.
India’s rich cultural and heritage assets continue to be a major draw for tourists. The Golden Triangle circuit, which includes Delhi, Agra, and Jaipur, is a popular route for exploring historical and architectural marvels like the Taj Mahal and Amer Fort. These sites offer insights into India’s fascinating history and artistic achievements.
The diverse landscapes of India, from the Himalayas to the Western Ghats, provide ample opportunities for adventure tourism. Treks, mountaineering, white-water rafting, and wildlife safaris attract adventure enthusiasts looking for adrenaline-pumping experiences.
India has emerged as a prominent destination for medical tourism. The country’s world-class healthcare facilities offer cost-effective medical treatments and procedures, attracting patients from around the world. This segment continues to grow as India’s healthcare infrastructure improves.
The industry is susceptible to global events, such as health crises, geopolitical tensions, and economic downturns, which can disrupt travel patterns and reduce tourist arrivals. Additionally, the need for continued infrastructure development, including transportation, accommodations, and sanitation facilities, is crucial for the industry’s growth. Furthermore, balancing the growth of tourism with sustainability and environmental conservation is a complex challenge. Overcrowding and environmental degradation in popular destinations must be managed responsibly.
The ongoing need for health and safety protocols, such as sanitation, social distancing, and vaccination requirements, poses operational and logistical challenges for businesses.
Additionally, the industry requires skilled professionals in various roles, from hospitality and tour guiding to digital marketing and sustainable tourism management. Addressing the skills gap is essential. Furthermore, effective marketing strategies and promotion campaigns are needed to attract tourists, both domestic and international. Coordinated efforts by the government and private sector are vital.
The India Travel & Tourism market is segmented by type, sales channel, and region.
By type, the market is categorized into domestic, inbound, and outbound segments. Among these, the domestic segment holds a significant share in the India travel & tourism market. India is a vast and diverse country, offering a wide range of destinations, landscapes, and cultural experiences. From the snow-covered peaks of the Himalayas to the pristine beaches of Goa and the historical marvels of Rajasthan, India’s domestic travelers have an abundance of choices.
Regarding the region, the market is divided into East, West, North, and South regions. Among these, the North region commands a significant share of the India travel & tourism market. The North region is a treasure trove of historical and cultural heritage. It is home to iconic cities like Delhi, Agra, Jaipur, and Varanasi, each of which boasts a rich history and an array of UNESCO World Heritage Sites. The Taj Mahal in Agra, the forts and palaces of Rajasthan, and the ancient temples of Varanasi are just a few examples that draw history enthusiasts and culture seekers from around the world.
Prominent companies operating in the India Travel & Tourism market include:
- Makemytrip Pvt. Ltd.,
- Thomas Cook Ltd.,
- Country Holidays Inn & Suites Pvt Ltd,
- Yatra Online Limited,
- Riya Travel And Tours (India) Private Limited,
- Cox & Kings Limited,
- Cleartrip Private Limited,
- Ibibo Group Private Limited,
- Le Travenues Technology Pvt. Ltd.
- Sotc Travel Services Private Limited.
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Mr. Karan Chechi, Research Director at TechSci Research, a research-based management consulting firm, noted, “The India Travel & Tourism market is a multifaceted and dynamic sector that plays a vital role in the country’s economy and cultural identity. While it has faced significant challenges, including the impact of the COVID-19 pandemic, the industry continues to display resilience and adaptability. As travelers seek diverse experiences, including cultural, adventure, and sustainable tourism, the India Travel & Tourism market remains poised for growth and transformation in the years to come.”
The report titled “India Travel & Tourism Market By Type (Domestic, Inbound and Outbound), By Service Offering (Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Others), By Purpose of Visit (Business, Leisure & Recreation, Education, Medical, Social Activity and Others), By Booking Type (Travel Companies, Travel Agencies, Online, and Others), By Region, By Competition Forecast & Opportunities, 2019-2029F” has evaluated the future growth potential of the India travel & tourism market and offers statistics and information on market size, structure, and future market growth. The report aims to provide cutting-edge market intelligence and aid.
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